From a million to a billion

Keynote
Raum B05
From a million to a billion - ein erfolgreiches Businessmodell nachhaltig gestalten

In a quarter of a century the games industry has evolved at lightning speed. Today it’s a cross-linked new generation, a new culture with its own language, codes, championships and associations. Social games are not only part of everyday life or core games a creative hobby for nerds, it has become a billion dollar business and a science as well. Online games are a movement within society that is gradually slipping the bounds of any particular medium.

They are not only changing the gaming landscape, but are increasing the landscape of the overall gaming experience. They will continue to transform the entertainment and media segment in the coming years, as consumers escalate their adoption of digital platforms. Changing consumer behavior is impacting all segments of the entertainment industry. Cloud Computing, Blockbuster IPs, stereoscopic 3D and high quality browser games are going to set new standards. As a leading player in the online gaming sector, Bigpoint has a unique perspective on what makes core and casual gamers grin and what is essential to ensuring industry growth. Being successful with online games means developing a widespread portfolio of browser, casual and mobile games. It also means you must implement new technology to improve the gameplay and offer a selection of new possibilities, like cross-platform multiplayer gaming.

To be internationally successful means you have to enter new markets. Bigpoint has become a massively powerful force in online games, with a number of hugely popular browser-based MMOs. Bigpoint Founder and CEO Heiko Hubertz will draw from his development roots and talk not only about how online gaming has evolved, but also, more importantly, he will offer his views on where we go from here.